Meteor Group, LLC (“Meteorâ€) is a Los Angeles-based marketing and business solutions agency focused on non-traditional channels, with particular specialization in two areas: (i) branded entertainment marketing and (ii) the emerging mobile marketing and mobile business solutions markets.
Traditional advertising channels are becoming more expensive and less effective. Current industry trends highlight what is being viewed in the marketplace as a crisis in traditional advertising: such as commercial avoidance via DVRs and time-shifted viewing; significant clutter in an over-saturated messaging environment; fragmentation of audiences, with fewer aggregated eyeballs watching television and reading newspapers or magazines; and consumer mistrust of core advertising promises. Despite diminishing returns, traditional advertising channels have remained relatively expensive.
Meteor provides tools and expertise that go beyond traditional media. It facilitates behavioral and demographic targeting and enables its clients to interact with their consumers. Growth in non-traditional advertising continues to outpace the growth advertising expenditures in more traditional media. According to eMarketer, growth in mobile advertising and branded entertainment are expected to outpace growth in all other advertising media except in-game video game advertising.
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