Entertainment marketing is an effective and economical way of integrating brands into word of mouth discussions. Content is “pulled” by consumer and acquired through non-traditional means then shared through a complex social web of friends and family

Lifestyle Environment

Communicates a brand by integrating it into a setting that conveys purpose and value without engaging in direct “product attribute” messaging.

Aspiration

Attaches brand to halo properties and celebrities who lead trendsetting purchases.

Emotion

Situates product in larger context with lasting emotional memory (film or TV content).

Economical Reach

A film that achieves $100M in box office will generate more than 8 billion impressions worldwide through an 18-month distribution cycle (Film through 1st pay TV window).

0

1