Breaking the Myth

Myth 1

Hiring an entertainment marketing agency will be out of my budget

Truth

Meteor works with brands to tailor a specific program that meets their needs and works within their budget to maximize results

Myth 2

Product placements require enormous upfront and back-end fees

Truth

By knowing the needs of production that studios often ignore, Meteor can achieve a great deal of exposure through barter with no additional fees at all

Myth 3

A brand must commit marketing dollars to partner with an entertainment property

Truth

There are many ways to leverage a placement to partner with a studio that cost no money from a brand (online promotions/banner trades, tagging planned media already purchased, email blasts to consumers, etc.). They key is to know what assets a brand has and how to position them to studio marketing.

Myth 4

Brands will end up on the cutting room floor unless they commit money to “save” their placement

Truth

You don’t have to end up on the cutting room floor. Our relationships with above the line crew (talent, directors, producers) will help influence those decision makers to work to place your brand in key plot areas.

Myth 5

Product placement agencies are “reactive.” They only field offers that come their way from studios. I can easily do this myself as there are only so many opportunities for my brand

Truth

Meteor looks at scripts in a “proactive” way. We think outside the box of generic, obvious placements to gain brands exposure throughout the project in clever and imaginative methods. We also work with multiple layers of the process including production, marketing and post to maximize opportunities.

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