Music is Me

Objective

Create awareness of the Adidas Superstar line of shoes among the hard to reach 18-24 yr demo while incorporating the theme of originality

Solution

Mobile marketing campaign incorporating mobile media, WAP, SMS, and mobile content that allows consumers to download personal ringtones based on their music preferences from a customized Adidas mobile website that they can use to express their originality

Results

• Over 290,000 visitors in 12 weeks, 3 page views per visitors

• Over 120,000 content downloads: ringtones, videos, wallpapers (~40% of visitors)

• Over 20,000 opt-ins for future communications

Capabilities Utilized

- Concept Ideation

- Design

- Mobile Internet

- SMS

- Content Delivery

- Content Sourcing

- Reporting

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adidas

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