Complete mobile solution

Objective

Create an engaging experience between affluent consumers and the complete line of Land Rover products. Have a site that serves as the destination for all mobile users and create programs to activate traditional media and improve the effectiveness of all media in identifying “hand raisers”.

Solution

A mobile web site was created which incorporates information about the available car models, information about promotions and lots of images and videos. The site also allows users to locate dealers, click-to-call to schedule a drive and request a brochure.

Mobile media buys are used to drive traffic to the site and mobile visitors to the internet site are redirected to the mobile web site.

Traditional media is tagged with various keywords to initiate various actions such as requesting a brochure, locating a dealer and scheduling a test drive using SMS.

Results

- Over 2.5 million visitors to mobile web site in 2009

- Cost per lead has been significantly lower than on the internet

- Significant number of leads generated from both mobile site and SMS solution

Capabilities Utilized

- Mobile Internet

- Design

- SMS

- Content Delivery

- Reporting

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Land Rover