petcentric places iPhone Application

Objective

Create an ongoing relationship between Pet lovers and Purina that enables Purina to promote its products and enables and provides pet lovers with a valuable resource.

Solution

Creation of the “Petcentric” iPhone application that enables pet lovers to spend more time with their pets by giving them easy access to pet friendly locations throughout the U.S. with the flick of a finger. The “Petcentric” iPhone application also enables pet lovers to rate, share, and add their favorite locations, learn about various Purina products, and view a gallery pet photos.

Results

Petcentric Places ranked No.4 on Forbe's top 10 branded mobile apps of 2009

• Average user session length of more than 8 minutes, with some lasting over 30 min

• Average number of sessions pet user over 1.5

• Top application in Travel Category

• Significant number of UGC submitted through application

Capabilities Utilized

- Design

- Concept Creation

- Application Development

- Reporting

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Purina iPhone Application - No. 4 on Forbes top 10 list for 2009

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