Oscar De La Hoya Fight

Objective

Extend the value of Tecate’s sponsorship by creating interactivity between the brand and event attendees

Solution

Mobile marketing sweepstakes allowing event attendees to win VIP passes while at the Oscar De La Hoya event. Participants could easily enter via text message and instantly find out if they won. All participants were given wallpapers for entering the sweepstakes.

Results

• Over 3,500 entries (23% of attendees)

• Over 2,000 wallpaper downloads (13% of visitors)

Capabilities Utilized

- SMS

- Mobile Internet

- Content Delivery

- Reporting

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Tecate

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