Coordinated VW re-entry into branded entertainment

Product placement, celebrity seeding, PR events

VW Jetta Launch Party

- January 2005 global launch of the newly re-designed Jetta during the L.A. Auto show

- A celebrity driven event hosted by Chloe Sevigny, Carmen Electra and Jessica Biel with a performance by Alicia Keys

The largest brand-studio entertainment alliance in history with NBC Universal

- Global integration across all film, TV, DVD and theme park assets

- 22 placements in three years

- Worldwide box office exposure of more than $1.75 billion

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Volkswagen