Wanted - Dodge
Meteor integrated the Dodge Viper into pivotal chase scene in the film. Hero placement with Angelina Jolie driving and performing stunts with the vehicle.
Dodge garnered not only valuable in-film exposure but also exposure in trailers and marketing materials leading up to the film’s release.
Cost to Dodge:
- 3 vehicles given to Production that did not have to be returned
Benefits to Dodge:
- Strong affiliation with a film with an international box office cume of $342 million
- Inclusion in nearly $40 million in global advertising
- Billions of worldwide impressions
- Benefits carry out through the life of the film including DVD, pay cable, free cable and free TV
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Wanted - Dodge
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