Branded entertainment is the integration of brands into consumer content and events. Mediums for branded entertainment include feature films, television programs, radio, video games, broadband portals and media sites, and mobile content. Branded entertainment is growing as marketers recognize the need for innovative and alternative means of communicating product attributes and messages by providing a positive association with lifestyle, culture and values. Branded entertainment changes consumer perception of product marketing from “this brand is telling me what it means” to “this brand fits into my lifestyle.”

Meteor’s branded entertainment division provides its clients with a number of entertainment-related marketing services.

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